This blog post is a response to Mark Beaumont's NME article entitled ' Mark, My Words : want to save guitar music? Kick out boyband indie . Oh, Where Do We Begin? Today I read an article published on the blog section of the NME website. It was popping up all over my Twitter timeline because not only had it been tweeted by the main NME account but people I follow were sharing and responding the article, mostly speaking far more sense than Beaumont does in his post. Looking beyond the clickbait title (what even is 'boyband indie'?), I was both amazed and amused by Mark Beaumont's comment that 'Bastille are the endgame of a 30-year plot to tame, contain, castrate and commodify alternative guitar music.' That statement alone is kind of hilarious, if you think about it. Do Dan Smith, Kyle Simmons, Chris 'Woody' Wood and Will Farquarson really hold that much power over the music industry as a whole? Does any band? Did The Beatles kill skiff